ORC 17 Market Opportunities for Livestock Sector

Marketing of organic and pasture fed beef and lamb is challenging, with very low or non-existent premiums and significant proportions of certified product still sold as conventional. However, some producers have succeeded in breaking through to new markets. Can their experiences stimulate new thinking on how to address the challenges? Chair: Jonathan Brunyee (PFLA/RAU Cirencester), with John Purcell (Good Herdsmen).

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Theme: animal husbandry
Published: 21st February 2017