In the autumn of 2013 we faced many problems when marketing organic stock for both store producers and finishers, will these problems grow and become the norm? In my discussion the role of promoting the virtues of organic beef and ages of cattle slaughtered decides whether it is possible to link store producers with finishers. The organic industry needs to change Supermarket buyers criteria for under 30 month old beef to stand a chance that a ‘producers link’ can be formalised. Costs of inputs, breeds of cattle and timing of sales will be discussed, whether the result meets the workshops approval we wait and see!
