If processing standards do no more than define ‘organic’ as ‘conventional but with organic ingredients’, they may play to a food culture of advertising-led, manipulated overconsumption that is at odds with the organic principles of health and care. The question boils down to ‘should an organic processor be making this product?’ If we don’t ask this question in processing standards, we can hardly claim that they reflect our core principles and values. If we do, we enter the minefield of personal choice and may run up against the assumed freedom for food producers in a market economy to sell anything as long as it doesn’t actually poison the customer.
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