Real Bread Campaign A national campaign for Real Bread in the UK has been launched by the environment alliance Sustain, of which the Organic Research Centre (ORC) is a member. This Real Bread coalition of consumers, bakers and campaigners has been forged to challenge the giant industrial baking companies that dominate the modern bread market. Andrew Whitley, founder of the Village Bakery and author of the book ‘Bread Matters’, says – “Real Bread is better for you, better for your community and better for our planet. Many people I speak to are horrified when they find out what is actually in their daily bread. Bread should be the staff of life, but the label on the average loaf reads more like the recipe for a scientific experiment than the ingredients of our staple food.” Richard Watts, campaigns director of Sustain says – “The Real Bread campaign is for anyone who wants to see a return to good, honestly labelled, food which looks after both you and the environment. We are launching a Real Bread finder that will tell people where Real Bread is sold in their area. Over the coming months we plan to increase the amount of Real Bread sold in the UK, to support local bakeries and to expose problems with industrially-produced bread. More information – www.sustainweb.org/realbread ends.