The Guardian has commissioned retail analyst TNS to examine the current state of UK organic food sales. The conclusion is that they have fallen more than at any time in the last decade as shoppers try to cut costs and amid warnings that consumers are more confused than ever about whether it is worth paying the higher prices that often accompany the organic option.
Figures collected by TNS show spending on organic food and drinks fell from a peak of nearly £100m a month, earlier this year, to £81m in the most recent four-week period recorded. The fall has been steepest in eggs, but is also reported in the most popular sectors, including dairy, fruit and vegetables and chicken. In fact the TNS data shows the retail market share of organic eggs back at 2001 levels at under five per cent.