Research projects

Organic Farmer Consumer Partnership: How to successfully communicate ethical values

Acronym : CORE FCP

Contract Period : 01/07/2007 -

Project Webpage :

Main Funder : DEFRA as part of CORE organic funding body network

This project investigates marketing and communication strategies by which organic farmers try to include higher ethical values in their production, looking at which have proved most promising from the consumers’ view point in different countries.

Project leader and partners:

Prof. Dr. Ulrich Hamm, University of Kassel, DE (co-ordinator)
Dr. Matthias Stolze, Research Institute of Organic Farming (FibL), CH
Prof. Dr. Bernd Freyer, University of Natural Resources and Applied Life Sciences (BOKU), AT
Prof. Dr. Raffaele Zanoli, Università Politecnica delle Marche (UNIVPM), IT
Dr. Roberta Callieris, Medditerrean Agronomic Institute of Bari (IAMB), IT


Padel, S. and Zander, K., (2011) Communicating with consumers, Organic Farming, 106, p29-30.

Project Output:

All publications on Orgprints related to this project can be found here.

Padel, S. et al. (2011) Communicating with consumers: the Farmer-Consumer Partnership project and ethical values. Workshop at the 5th ORC producer conference in Cirencester

Padel, S., (2011) The Farmer Consumer Partnership project and marketing handbook (PDF 300KB), presentation at the 5th ORC producer conference in Cirencester

Padel, Susanne (2011) Ethical values of organic food. Presentation given at the 2011 congress at Biofach, Nueremberg. [Completed]

Padel, Susanne (2011) Some results from the Farmer Consumer Partnership project. Presentation given at the 2011 conference “Selling organic” in Oxford. [Completed]

Padel, S., (2011) Ethical Attributes of organic products, Conference presentation at Organic Centre Wales/BOBL conference

Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias and Zanoli, Raffaele (2010) Farmer Consumer Partnerships – How to successfully communicate the values of organic food. Self-published, Department of Agricultural and Food Marketing, University of Kassel, Witzenhausen.

PADEL, S. & GÖSSINGER, K. (eds.) 2008. Farmer Consumer Partnerships Communicating Ethical Values: a conceptual framework, Aberystwyth and Vienna: Aberystwyth University and University of Natural Resources and Applied Life Sciences.