The Marketing of Organics Project is a three-year ORC research programme, looking to identify clearer routes to growth in organic food supply chains and a better understanding of consumer perceptions of organic produce.
Project Leaders and Partners
- ORC (project leader)
- We are working collaboratively with many organisations to share results and reach more people
Project Aims
The project has six core objectives:
- Learning lessons from organic sectors abroad.
- Providing a deeper understanding of consumer perceptions of and associations with organic and sustainable food brands.
- Identifying major barriers to buying organic and sustainable food from a consumer perspective.
- Sharing knowledge that can unlock change in organic and sustainable value chains.
- Highlighting points of agreement between key food system stakeholder groups.
- Providing practical solutions to greater consumer engagement with organic and sustainable produce.
Current progress highlights
Project Update July 2023
Stakeholder Engagement Workshop held at Yeo Valley Farms – attended by OTB, Yeo Valley, Soil Association, Lucy MacLennan and John Pain – feeding into the survey design to ensure it has a relevance and use for the sector.
